Gwinnett Place Mall continues to struggle to remain relevant despite the growing popularity of online marketplaces such as Amazon, Etsy, and Craigslist. Most retail giants like Target, Best Buy, and Wal*Mart even offer highly competitive online-exclusive deals, especially during the shopping season between Thanksgiving and Christmas.
It is no wonder, then, that traditional brick-and-mortar retailers, especially non-franchise mom-and-pop locations, must fight harder than ever before to gain new customers and retain the loyalty of existing clients. Most traditional retailers are facing the reality of competing against lower prices (as a result of must lower overhead and often free of sales taxes), the convenience of online shopping, and increasingly cheap and efficient shipping options (Amazon Prime, for instance offers free 2-day shipping on most of its inventory).
Therefore, it is imperative that traditional retail and service providers embrace new technology and adapt to the changing commercial landscape. However, the decision to incorporate and integrate one’s trade into the digital age can be difficult and intimidating to some. Some of these decisions can have important legal implications and having competent legal counsel has never been more important.
In future blog posts, I will touch upon how the rapidly evolving world of e-commerce and new technology can benefit your business by expanding market presence, increasing sales, and enhancing productivity. Further, I will discuss any legal issues involved with these decisions.
Robert S. Bexley, Attorney
Bexley Law Firm, LLC